Something extraordinary was also taking place at Berkeley Nutraceuticals, the Cincinnati, Ohio, startup behind Enzyte. The company, founded by Steven Warshak, eventually sold 13 different herbal products with vaguely medical-sounding names like Rovicid (allegedly enhanced sex), Ogoplex (allegedly intensified orgasms), and Keflex (allegedly masked drug traces in urine), but it was Enzyte that became the corporate gold mine.
Lawyers at the Electronic Frontier Foundation were jubilant. "Today's decision is the only federal appellate decision currently on the books that squarely rules on this critically important privacy issue," wrote EFF lawyer Kevin Bankston. "When the government secretly demands someone's e-mail without probable cause, the e-mail provider can confidently say: 'Come back with a warrant.'"
But many (most?) men feel very differently. They've compared themselves to the huge penises they've seen in porn and have concluded: Mine's much smaller. They've received countless junk emails for enlargement products. They've seen casual sex personal ads looking for men with huge ones. Men are convinced that size is key to women's pleasure and orgasm because a big one stretches the vagina more and penetrates deeper. And if you add up all the authoritative information men receive about size, it amounts to a thimbleful of water in a vast ocean of porn whose message is that hot sex is all about having a huge penis.
In the real world, Enzyte proved a massive hit with late-night TV watchers and men's-magazine readers. At the Enzyte launch in 2001, Berkeley Nutraceuticals employed some 15 people, mostly friends and family of Steven Warshak; Warshak's septuagenarian mother Harriet even helped out in the business. By 2004, Berkeley had grown to 1,500 employees and ran a twenty-four-hour call center to process orders. That year, it sold $250 million of supplements — most of it Enzyte.
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Those who do not like the idea of taking a tablet every day can take liquid supplements. Liquid supplements contain the same ingredients found in the tablets. Instead of taking a single capsule every day, you simply drink a small amount of the liquid. Nutritional supplements come in several flavors, including a traditional flavor and a citrus flavor. You can drink the male enhancement liquid straight from the bottle, but some men prefer mixing the liquid supplement with water or another drink. The liquid products have the same benefits as the tablets and capsules.